The on-page SEO checklist we run 18 ways
Every check our own scoring engine runs on every page, explained well enough to run by hand on any site, anywhere.
Small business website guides — running a business online
Twenty-five guides on the questions that don't have a look-it-up-once answer: EU VAT across borders, why a page stops ranking, how booking systems avoid double-booking, what "no platform fee" actually means. Each one stands on its own — most don't mention Olmira until the last section. New to the vocabulary? Start with the plain-language glossary.
Getting found
The parts of SEO that aren't a plugin setting — what actually changes a ranking.
How a page SEO score is built, and what it means
What a number like "87 out of 100" is actually summing, and why two pages with the same word count can score differently.
Alt text that actually helps
What to write instead of the filename, and why it matters for more than screen readers.
Published but invisible: why a page isn't in Google
The most common reasons a live page never shows up in search, in the order worth checking them.
EU VAT, without a call to your accountant
Selling across EU borders raises the same handful of questions for almost everyone who starts. These answer them once, properly.
EU VAT across borders: which rate, whose country
The core rule for charging VAT to customers in other EU countries, and where it changes.
The VAT One-Stop-Shop: one registration, not 27
What OSS actually replaces, and who genuinely needs to register for it.
Charging 0% to business buyers: reverse charge + VIES
When a B2B sale is legitimately zero-rated, and how to actually check a VAT number.
E-invoicing is coming for everyone: EN 16931 + UBL
The European e-invoicing standard, and why it will eventually matter even to sellers it doesn't touch yet.
Booking systems, from the inside
Why appointment software behaves the way it does — the mechanics behind the calendar, not just the calendar.
Why booking systems double-book, and the model that can't
The one design decision that determines whether two customers can ever be handed the same slot.
Staff, rooms, equipment: modelling real capacity
Why "one calendar" stops being enough once more than one thing has to be free at the same time.
No-shows: what actually moves the number
What the evidence suggests reduces no-shows, and what mostly doesn't, whatever the sales page says.
What things actually cost
"No transaction fees" gets said a lot in this category. Here's what it actually means, layer by layer.
"No transaction fees": the three fee layers
The payment-processing fee, the platform's own take rate, and the subscription fee are three different charges, often blurred into one marketing line on purpose.
When the money lands in YOUR Stripe or PayPal
What changes, practically, when a platform doesn't sit between you and your customer's payment.
The 14-day withdrawal right and the consent that turns it off
The EU consumer right most online sellers get slightly wrong, in either direction.
One site, more than one language
What actually breaks when a site adds a second language, and how to avoid it before it does.
One site, many languages: URLs, fallbacks, what to translate first
The structural decisions worth making before the first translated word goes in.
hreflang without tears: reciprocity, x-default, silent failures
The tag search engines use to serve the right language version, and the quiet ways it fails.
Where AI translation is good enough — and where it never is
A practical line between what to publish straight from AI and what always needs a human read-through.
Domains, HTTPS and mail that lands
The unglamorous plumbing behind "just connect your domain."
TXT, CNAME and the wait: connecting a domain
What each record actually does, and why "it hasn't updated yet" is usually just true.
Why you never need to buy an SSL certificate again
How automatic certificate issuance replaced a task that used to need its own calendar reminder.
SPF, DKIM, DMARC: mail that lands in inboxes
The three records that decide whether your email reaches an inbox or a spam folder.
Reading the numbers correctly
The metrics that get thrown around in this category, defined precisely enough to actually use.
For the technical side of the business
Two specific, correct answers for anyone building against an API, not a general dev-blog detour.